Search Scorecard Sections
Keyword Assessment
Keyword, or Key Phrase selection is the most important factor for a successful search engine marketing strategy. We will perform a preliminary key phrase assessment by identifying a set of key phrases that would be valuable in promoting your site to the internet marketplace. Using our experience and by reviewing your current web pages, we will evaluate the overall selection of key phrases along with their density, priority and rankings. This will give you a good idea of whether your target key phrases are visible to search engines.
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On-Page Assessment
Search Engines pay close attention to the pages you create for your site. Your rankings are affected by how your code is constructed, coupled with the "richness" of your content. Remember, the main objective of the search engine is to deliver results (web sites) to web users based on their search criteria. Therefore, clear and concise content must be placed in the standard HTML meta tags to be "liked" by the search engine spiders that review your site. But most importantly, the quality of the actual content on each of your pages is a key factor within the search engine algorithms.
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Site Design Assessment
Your rankings are also greatly affected by the design of your web site. The search engines prefer some techniques and features over others. Our Site Design Assessment primarily focuses on the use of frames, flash, scripts, and the naming conventions and effectiveness of the underlying directory structure.
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Linking Assessment
Being "well-linked" demonstrates authority, or subject-matter expertise, to the search engines. Having a strong linking strategy is considered by many to be the most important factor in obtaining top rankings. We will assess your inbound links, outbound links, and the domains involved in these links. We also take a quick look at your competition to give you numbers to compare with. Linking programs are tedious to manage, but provide very powerful results. Therefore it is important to assess your current situation before formulating an overall, long-term search engine marketing strategy.
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Standard Scorecard
FREE! ($99 Value)
Our experts will perform our standard 16-Point Inspection using an objective scoring system to identify both the strengths and weaknesses of your site. Don't miss this opportunity to greatly improve your search engine marketing results! See Example
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Premium Scorecard
$49 ($199 Value)
Our experts take the Standard Scorecard one more step by explaining how to improve your ratings. You will get specific strategies and recommendations from the experts to immediately get the return on your investment. See Example
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eComparative Scorecard $89 ($399 Value)
How does your site stack up against your competitors? This is the ultimate analysis! You will receive the Premium Scorecard AND a report that lines up your ratings, category by category, with up to three of your competitors. See Example
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